Web design focuses on user experience now more than ever. Site traffic is becoming more dependent on how visitors experience your website. If the links take too long to load, or there are many 404 pages, it will discourage them from coming back.
But that's basic knowledge. You already know that. What you may be wondering about is why web developers go on and on about mobile-friendly design. It's extra work, but it's part of the many web design company services that should be given importance. Why?
You're Living in A Mobile World
When you wake up, when you're traveling to work, when you're doing your business in the bathroom – you're holding your phone and looking at something. The increased number of wi-fi hot spots (even cabs have wi-fi now) prove that people browse the internet with their phones more often than ever before.
When they stumble upon your website, they're expecting it to fit to their little mobile screens. If your website is only suited for desktop view, they're going to have a hard time navigating.
If you sell products online, you have to be sensitive to who your buyers are and what they use to visit your web shop. And while mobile phones are usually used for social media, what you might not know is that …
Social Media Increases Site Traffic
Facebook ads link to websites. Links shared in social media lead back to the website. Any content you generate that you post on your social media account will lead back to your website. Any company who has a social media page puts their website on the About page. That way, it's easier to locate their site and find more information about their products or services.
If you have a web shop, this is crucial.
Imagine how disappointed people will be if they reach your site and find out they have to manually scroll horizontally just to see the continuation of a product's description. It's annoying and an immediate turn off.
If they're not given an incentive to share your links or put them on their blog, it may affect your search rankings. Not only that …
Mobile-responsive Design Improves SEO
Google prefers mobile-friendly websites, but why?
Because it gives users a better experience. Remember, SEO is not just about keyword placement or meta-descriptions. It's about your entire website optimized for better user experience. This is why responsive sites generally have higher rankings in search engines.
Do not fall behind. If your site is not qualified for mobile devices yet, it may be the reason why your business is stagnating. Contact a professional web design company services now and get a kick start on a mobile-responsive website.