WHAT’S INCLUDED IN THE PRICE OF A WEBSITE?
As I don’t pay for an office setup, I do work at an hourly rate of $80, and I create your website price estimates based on this number, as do many other web design companies out there. This hourly rate can vary from $15 to $150 per hour or more, and all depends on the experience and quality that each freelancer/company delivers with each hour spent on your project. Web design costs will usually be determined based on the estimated number of hours that will be spent on your site’s design, development, and maintenance. For this reason, it is important to have a good idea of the features that you would like for your site to include and where you will be obtaining your site’s content before getting a website cost estimate.
$80 an hour sounds an expensive? Well yes the good ones are always on the higher end of the range. From my own experiences, it is completely worth the money if you can find a developer that you can count on. Depending on the complexity of your website (the number of plugins you are using, the amount of custom coding you have), your annual maintenance cost will vary.
I work under the assumption that websites will be made responsively, that is they will look great on all screen sizes and devices, and that sites will be built using a CMS, or content management system. Because Google punishes rankings for non-mobile-friendly sites, a business can no longer afford to have a website that is not responsive. Content management systems ensure that you will be able to make changes to your website after it is built with relative ease.
While the price of a website will vary depending on your individual needs, amount of content and speed, here is a breakdown of the general costs incurred by a website:
WEBSITE PRICES BREAKDOWN
- Domain Name: $0.99 – $100 per year for new domains. Premium domains can sell for millions
- Hosting: $10/month; $50 – $1,200/year. This depends on the type of hosting you choose (Dedicated, VPS, Shared, free).
- Custom Design/Information Architecture: $500 – $10, 000+. This includes the visual design, UX design, imagery collection, and sitemap and page structure generation.
This is generally a part of a larger website development package.
- Shopping Cart Integration & Programming: $200 – $15,000. What kind of functionality do you want in your website? Shopping carts, paid plugins, and custom feature development can cost extra, but the benefits of a fully customized and unique website can outweigh the costs.
- Website Content Creation: $50-$200 per page, or hourly. You can write your website’s content yourself or use a content writing firm which will charge around $100-$200 per page. Just like a website design, you get what you pay for when it comes to content creation that will rank your site high in search engines and engage your audience.
- Project Management & Information Gathering: $600 – $3,000. I want to help you and your website succeed, and that means creating a line of communication between you and your developers. This price includes initial consultations, phone calls, and any time that it takes to obtain the information I need to get your site going.
- Testing & Training: $300 – $4,500. While most websites are built on easy-to-use CMS’ nowadays, not everyone knows how to get started with them. This price point includes the time spent training you how to use your new site, as well and ensuring that everything works properly and giving you the chance to make any necessary changes.
- Website Managed Services: $45 – $750+/month. Managed services can include blog writing, post-launch testing, and content maintenance. May also include marketing and advertising services including AdWords, Pay Per Click Marketing, Social Media Advertising and more.
Simply the cost of building your website breaks down to 4 resources:
Technical knowledge (or your interest to learn to code)
Design skills (or your willingness to learn design)
When estimating the cost of your website, the first question you need to ask is which of the 4 resources do you lack?
In addition think about the following mandatory phases.
- Website setup (this is before you even get to design or content creation)
- Learn how to use a website builder
- Designing the layout
- Content creation
- Troubleshooting and ongoing maintenance
For each of the phases, you have to determine if you have the time, technical or design skills to accomplish them successfully.
The following is general estimate, prices may vary depending on time required and additional services.